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This paper examines the influence of gender norms on work-family balance and the gender gap in labor force participation, with a specific focus on the role of flexibility in working arrangements. We investigate how these norms are sustained within households and explore the decision-making process surrounding the willingness to accept flexible jobs. We propose a study design that combines survey data and a discrete choice experiment (DCE) to capture couples' beliefs and preferences regarding flexible working arrangements at the couple level. Our findings indicate a strong preference for hybrid work, with gender differences and variations influenced by factors such as childcare responsibilities, employment status, income, and pluralistic ignorance.
